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Antiche is a self-initiated concept for an Italian restaurant. The project has a strong focus on branding which includes a custom lettered logotype. The goal was to design in a clean and modern style without sacrificing history or heritage.

Antiche is a self-initiated concept for an Italian restaurant. The project has a strong focus on branding which includes a custom lettered logotype. The goal was to design in a clean and modern style without sacrificing history or heritage.

Antiche is a self-initiated concept for an Italian restaurant. The project has a strong focus on branding which included a custom lettered logotype. The goal was to design in a clean and modern style without sacrificing history or heritage.

Antiche is a self-initiated concept for an Italian restaurant. The project has a strong focus on branding which includes a custom lettered logotype. The goal was to design in a clean and modern style without sacrificing history or heritage.

Antiche is a self-initiated concept for an Italian restaurant. The project has a strong focus on branding which included a custom lettered logotype. The goal was to design in a clean and modern style without sacrificing history or heritage.

VISUAL IDENTITY, LOGOTYPE, LETTERING, WEB DESIGN

antiche-case-1-3200

01

BRANDING & LOGOTYPE

The history of the Antiche restaurant includes it passing through nine generations. Great Italian restaurants rely on the charm and wit of their staff not only great food. The Antiche mark needed to embrace this humanity in a clear way. The logotype had to be both modern and clean while at the same time full of personality and energy. To reflect these qualities, I created a custom brush lettered mark, that will adapt to the wide age range of the Antiche customer base.

The history of the Antiche restaurant includes it passing through nine generations. Great italian restaurants rely on the the charm and wit of their staff not only great food. The Antiche mark needed to embrace this humanity in a clear way. The logotype had to be both modern and clean while at the same time full of personality and energy. To reflect these qualities, I created a custom brush lettered mark, that will adapt with the wide age range of the Antiche customer base.

The history of the Antiche restaurant includes it passing through nine generations. Great italian restaurants rely on the the charm and wit of their staff not only great food. The Antiche mark needed to embrace this humanity in a clear way. The logotype had to be both modern and clean while at the same time full of personality and energy. To reflect these qualities, I created a custom brush lettered mark, that will adapt with the wide age range of the Antiche customer base.

The history of the Antiche restaurant includes it passing through nine generations. Great italian restaurants rely on the the charm and wit of their staff not only great food. The Antiche mark needed to embrace this humanity in a clear way. The logotype had to be both modern and clean while at the same time full of personality and energy. To reflect these qualities, I created a custom brush lettered mark, that will adapt with the wide age range of the Antiche customer base.

The history of the Antiche restaurant includes it passing through nine generations. Great italian restaurants rely on the the charm and wit of their staff not only great food. The Antiche mark needed to embrace this humanity in a clear way. The logotype had to be both modern and clean while at the same time full of personality and energy. To reflect these qualities, I created a custom brush lettered mark, that will adapt with the wide age range of the Antiche customer base.

Antiche Restaurant Custom Lettered Logotype by Mark Lundberg
Antiche Restaurant Custom Lettered Logotype by Mark Lundberg
Antiche Restaurant Logotype Menu Cover Detail of Gold Foil Stamp | Visual Identity by Mark Lundberg
Antiche Restaurant Menus Angled Custom Lettered Logotype Gold Foil by Mark Lundberg
Antiche Restaurant Logotype Gold Foil Stamp | Visual Identity by Mark Lundberg
Antiche Restaurant Menu Spread | Visual Identity by Mark Lundberg
Antiche Restaurant Menu Design | Visual Identity by Mark Lundberg
Antiche Restaurant Matchbook Design by Mark Lundberg
Antiche Restaurant Brand Photograph | Visual Identity by Mark Lundberg

02

BRAND TYPEFACES

antiche-typefaces

03

BRAND COLORS

antiche-colors

04

PROTOTYPE & FULL HOMEPAGE

antiche-homepage@2x

05

FOOD MENU INTERACTION

Antiche Restaurant Brand Photograph | marklundberg.co

06

MOBILE RESPONSIVE

Antiche Restaurant Mobile Responsive Web Design by Mark Lundberg
Antiche Restaurant Mobile Web Design
Antiche Restaurant Mobile Responsive Web Design by Mark Lundberg

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